Enchange Supply Chain Consultancy

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The A-B-C of Route to Market: A Simple Guide to Finding & Engaging New Distributors

Enchange Supply Chain Consultancy

In my last Post & Article I presented a new Route to Market (RtM) model, the aim of which was to bring together our RtM work in the last 5 years or so.

Strategy 195
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An FMCG CEO’s lament for S&OP

Enchange Supply Chain Consultancy

In successful FMCG and other companies, Sales & Operational Planning (S&OP) is the flexible glue that holds numerous processes together ensuring demand and supply are balanced along the chain and most importantly, everyone operates to the same set of unambiguous sales, volume and financial numbers. Without such a process in place, it is highly likely you will be experiencing a number of issues that will be holding your business and your career back.

S&OP 206
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The A-B-C of Route to Market: A Simple Guide to Achieving Success

Enchange Supply Chain Consultancy

Myself and Enchange colleagues have written 100’s of posts and articles about Route to Market for well over five years. It is fair to say that our message has spread far and wide and attracted a lot of attention in the RtM and commercial world. I want to bring this work together in the form of a simple new model. I will call this model the A-B-C of Route to Market.

Strategy 196
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Cost Savings: Boosting FMCG Bottom Lines

Enchange Supply Chain Consultancy

The pressure for FMCG cost savings is brewing up as top lines fail to ferment.

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Beyond the Buttons: FMCG Supply Chain IT Contingency Planning

Enchange Supply Chain Consultancy

Despite several attempts and how hard I tried; I was never able to program the VHS tape recorder. I ended up with the end of Match of the Day or whatever was on BBC2 when I wanted the show on BBC1. Many times I recorded absolutely nothing; just hissing, white noise static. Times have changed and now I simply have to press ‘record’ or even just speak out the command ‘record anything NOT containing Ant and Dec’ into a Firestick handset.

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What are the Critical Success Factors for FMCG Market Entry?

Enchange Supply Chain Consultancy

What does Market Entry Mean? Market entry can take many forms, and often a company (e.g. FMCG Co.) will see its own brands present in a market (e.g. Market X), and then look at planning an official ‘Market ‘Entry’.

Company 211
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Digital RtM & Supply Chain – 4 Data Points That Will Transform FMCG

Enchange Supply Chain Consultancy

Explore the transformative potential of integrating technology into the distribution network, from producer to point of sale.